I just spent a wonderful weekend in Houston with my dear friends. Man, I miss them. Over the time we were together, I had some really interesting conversations about work, career, “what does it all mean” sort of stuff. As I was talking to them, a spark went off – all of my work is now becoming more project-oriented. The entire nature of work is changing, and we should all have some freelance skills. Deanna asked me to share what I know about social media marketing, and as I thought about the best way to do that, I decided that I should put my money where my mouth is — I am going to create a blog where I share what I’ve learned (and continue to learn) during my career in marketing.
I feel like a rare bird in that I started my career in “Big Brand” marketing at Minute Maid and PepsiCo, transitioned more into digital marketing at LeapFrog (although still with retail elements), and over the past 3 years, have been working on start-ups. Building from scratch. I love it, and I’ve learned a ton. I would like to share what I’ve learned through this blog.
As I look back, I really can’t imagine going back into a big, bureaucratic company. I shudder to think of all of the time I wasted: internal selling, hours spent compiling PowerPoint decks, presenting to internal audiences — time that should be spent testing/iterating, spending time with customers. Having a conversation.
Sometimes I long for the good old days — create a TV ad (or series of them), buy some media and press go. One way communication — shouting your message.
Now here’s how it works: Customers want to know about you – you, the brand.
Who are you?
What do you stand for?
Why should I care about what you do?
Do you share my values? Do you care about the same things I do?
What makes you interesting?
What are you an expert in? What can you teach me?
You have to have a constant conversation, across multiple platforms, with consistency in messaging, voice and tone. It’s a lot of work.
In this blog, I will share my thoughts, advice, and favorite tools on the following:
Branding and Consistency
SEO | SEM
EMail | CRM
Tracking and Measurement
Coming soon … SnapChat and others yet to be launched
Ok — let’s get started!